Dr Joanne Sujansky: Sujansky Says April 2008

Key Words for Leaders

Successful Leaders Put Language to Work
I've worked with many excellent leaders over the years and no two were exactly alike. Some had great technical knowledge while others had great vision. Some were charismatic and inspirational, while others were introspective and insightful. But, no matter what gifts they brought to the role of leader, they all had one thing in common: their primary tools of leadership were words.

Leaders use language to inform, inspire, and persuade. Whether through speeches, vision statements, or annual reports a leader has to find the right words to connect employees and managers with each other, as well as with other stakeholders. quote

And when we're trying to understand organizational culture, words are critical! The way people talk about their work, how they describe their customers, the job titles they use, and how they speak with co-workers all help to define the culture. But, sometimes you have to listen very carefully to catch a sense of the organization's culture. Slogans, posters, and marketing campaigns, which are highly visible in some organizations, may not reflect the true culture. It's what their leaders and employees say that really defines a winning culture.

Key Words Can Inspire Bottom Line Results
Language can be tricky, as Mark Twain observed. How often do we choose the wrong word, or use a term out of context, only to have it blow up in our faces? If you're a presidential candidate these days the answer to that question is 'often.' And if you're an organizational leader you have to be very sensitive to how your language impacts others. Do you use language that clarifies, motivates, and inspires? Or does your language tend to confuse, discourage, or demoralize?

Effective leaders use language that makes employees feel valued, encouraged, and respected. When communicating with individuals or groups, try to use language that reflects these needs ...

Words of Inclusion: Employees feel a greater sense of loyalty when you use terms like 'team' and 'partner' and talk about 'our' goals and customers. I also like companies that refer to employees using terms like 'associates,' 'colleagues' and 'teammates.' When you talk about 'subordinates' and 'workers' you tend to create an "us versus them" mentality.
Words of Empowerment: How do you empower you people? Do you express confidence in their abilities to get the job done ('I know you can do it' and 'you're the best person for the task') or you do undermine them with expressions of doubt ('I'll give you a chance' or 'nobody else wanted to do it')? Do you give employees 'deadlines' and 'due dates' or 'goals and 'targets?'
Words of Success: Thriving organizations have a vocabulary of success; they use words that help employees understand what needs to be accomplished. People in winning organizations tend to use terms like 'victory,' 'achievement,' 'result,' 'outcome,' 'performance' and 'payoff.' In struggling organizations you're more likely to hear people talking about 'coming up short,' 'botching a job,' 'dropping the ball' and similar phrases. The language of success is energizing while the language of failure is demoralizing.

Actions Speak as Loudly as Words
In these demanding times the best way leaders can ensure a dynamic, adaptable workplace is to encourage positive communication patterns. Whenever I visit an organization for the first time I like to wander around, listen, and observe the types of language being employed in speeches, memos, conversations, signs, and other communications. It usually doesn't take me long to tell whether the culture is energized and positive or struggling and negative.

ebook But building a positive, productive working environment requires more than words alone. Your behaviors and actions have to match your words as well, because employees need to believe that their leaders really care about them as much as they care about the bottom line. You can learn more at www.keygroupconsulting.com.
In the meantime, try to become more aware of how you and your leaders use language to communicate with employees. Are you setting a positive, encouraging tone or are you fostering a negative climate? As Goethe said, "Correction does much, but encouragement does more!"

Trying to think up new ways to motivate and inspire employee performance can leave you tossing and turning at night. But there's good news! Our e-Book, Motivate Your Employees and Make Your Workplace Come Alive!, is jam-packed with more than 100 hints, and solutions. There are techniques and ideas to help you motivate your employees and solve opportunities that may have kept you up at night. You can learn more at www.HowToMotivateAnEmployee.com.

Meet Cheryl McDonald
KEYGroup Senior Consultant Cheryl McDonald has over 25 years experience designing training systems, developing leaders and facilitating organizational change. With her background in both operations and staff management roles, Cheryl understands how to blend both functions for organizational effectiveness.

Professionally Cheryl has served in the healthcare and pharmaceutical industries, where she managed, created and delivered training, specializing in management development, presentation skills, customer service and automated workflow systems. Her client list includes GlaxoSmith Kline, UPMC Passavant Hospital, Bristol-Myers Squibb, US Steel Corporation and the Society for Automotive Engineers, to name just a few.

Cheryl also consults to nonprofit organizations, including churches and faith-based organizations, in leadership development, volunteer management and maximizing individual giftedness for meaningful service. She is a past President of the Pittsburgh Chapter of the American Society for Training and Development and serves on the Allegheny County Chapter Board of Thrivent Financial for Lutherans, one of the largest fraternal benefit organizations in the United States.

Cheryl earned her M.Ed. in Adult Education, with an emphasis in Curriculum and Supervision, from the University of Pittsburgh. To find out how she can help your organization take big steps along the path towards success, call KEYGroup at 800-456-5790.

'Til next time ..