Price War: A Company That Is On Top

Profit is appealing to every stakeholder of a for-profit firm. For CEO Julia Ritzenthaler of, she finds it more advantageous to give a portion of her profit to her customers in the form of lower prices. Modern consumers are very internet savvy, according to Ms. Ritzenthaler, and they are able to find the best prices for the best value easily. Since much of her business is focused online, Ms. Ritzenthaler is in a price war with other companies that sell similar products. Her comparably low prices have led to more repeat customers for her business which has also led to many new customers being referred to her company. A lot of this profit comes from low overhead costs and she has formed strong relationships with her manufacturers. What profit distribution methods work for your company so you are able to attract and retain customers?

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